Steven James LeFebvre II

ENTRE Institute | Remote

Marketing Operations Manager/Marketing Operation Lead/Marketing Technology Lead

09/2022 - Present

• Drastically reduced cost per acquisition (CPA) by 45% through data analysis, conversion rate optimization and UX/UI improvements on websites and emails resulting in savings of $18.5M/year in advertising costs and increased lead flow that boosted revenue by $11.3M/year.

• Hired and managed a high-performing, marketing operations team of 3 responsible for marketing website creation, conversion rate optimization, email marketing, CRM management (Active Campaign & Hubspot), marketing automations, marketing technology management, project management and promotion strategy.

• Spearheaded the promotional product launch of a new AI Business course that generated $800k in a week through email marketing and social media campaigns, requiring $0 in advertising cost.

• Orchestrated 53 winning A/B tests in one year using VWO, achieving an average improvement of 39.4% by streamlining conversion rate optimization operations and enhancing user experience.

• Increased weekly email revenue by 116% ($101k to $220k) and email sales volume from 7 to 70 sales per week through strategic A/B testing and conversion rate optimization.

• Managed an email list of over 2.2M leads and cultivated an engaged email audience from inception to over 270k leads. This engaged list was responsible for over 80% of promotional revenue.

• Accelerated marketing technology project timelines by 400% by streamlining development and quality assurance processes for rapid implementation of critical initiatives.

• Built 20+ marketing funnels utilizing Clickfunnels, Go High Level and our development team that were responsible for generating 80% of the lead flow and revenue for the company.

MaxRev | Remote

Conversion Rate Optimization Consultant

02/2023 - Present

• Build and execute conversion rate optimization roadmaps for clients using VWO that have resulted in massive increases in their conversion rates from 20% to 132%.

Millionaire Publishing/Stockstotrade | Austin, TX

Digital Marketing Strategist/Social Media Manager/Multi-Media Production Specialist

11/2020 - 05/2022

• Launched an acquisition department and grew new front end customers from 0 to 200 per day, managing paid media, marketing technology, conversion rate optimization, the CRM (Iterable) and email marketing to enhance ROI across all marketing channels.

• Managed an acquisition budget of $750K/month and a team of 3 paid media buyers using Google Ads and Meta Ads, achieving a 143% ROAS.

• Invented a lead generation strategy, achieving a 5X higher conversion rate on the sales floor and scaled it to 300 leads per month, generating $1M in annual recurring revenue.

• Implemented dozens of high impact conversion rate optimizations using Convert, resulting in conversion rate improvements of 29%, 53% and up to 101%.

• Led development and execution of marketing assets and strategy for 17 webinar product launches, earning $500k to $1.5M.

• Established and hired the company's first social media department. Increased revenue from $0 to $30K/month, following by 10%, reach by 50%, and engagement by 300% in 4 months through a strategic content calendar and creative pipeline.

• Expedited creative post-production by optimizing graphics and editing operations using Adobe Photoshop and Adobe Premiere to reduce production times by 60%.

• Designed and built a state-of-the-art podcast studio elevating the quality of video content, webinars, and podcasts. Bolstering brand trust, awareness, and profitability during product launches and social media promotions.