Conversion Optimization and Funnel Building

Lead and Purchase Optimization Efforts for Front End Product Funnels

Throughout my career, I have developed a passion and expertise for optimization. I learned early on that this is something most companies do not pay enough attention to or don’t know how to do. The truth is A/B or split testing your funnels to improve conversion rates is one of the #1 things you can do to slash advertising costs and dramatically increase your revenue.

Highlights:

• ENTRE: Drastically reduced cost per acquisition at (CPA) by 45% through data analysis, conversion rate optimization and UX/UI improvements on websites and emails resulting in savings of $18.5M/year in advertising costs and increased lead flow that boosted revenue by $11.3M/year.

• ENTRE: Orchestrated 53 winning A/B tests in one year using VWO, achieving an average improvement of 39.4% by streamlining conversion rate optimization operations and enhancing user experience.

• Millionaire Publishing: Implemented dozens of high impact conversion rate optimizations using Convert, resulting in conversion rate improvements of 29%, 53% and up to 101%.

• MaxRev: Construct and execute conversion rate optimization roadmaps for clients using VWO that have resulted in massive increases in their conversion rates from 20% to 132%.

Below are some examples of my work and their results…

Optimizations

Email Marketing and Copywriting

Email Promo/Product Launch Strategy

Highlights:

• Piloted the marketing, sales, product and technology team to a successful, cross-functional, promotion and product launch of a new AI Business course that generated $800k in a week through email marketing and social media campaigns, requiring $0 in advertising cost.

• Owned an email list of over 2.2M leads and cultivated an engaged email audience from inception to over 270k leads. This engaged list was responsible for over 80% of promotional revenue.

• Led development & execution of marketing assets & strategy for 17 webinar product launches, earning $500k to $1.5M.

Email Revenue Optimization

Highlights:

• Skyrocketed weekly email revenue by 116% ($101k to $220k) and email sales volume from 7 to 70 sales per week through strategic A/B testing and conversion rate optimization.

• Rewrote and rebuilt customer onboarding and retargeting email automations, exceeding goals set by management by 400%+ through curated email marketing campaigns and A/B testing in Pardot.

Constructed and Optimized Free and Buyer’s Email Gauntlets

During my time at Millionaire Publishing, I constructed, optimized and wrote copy for free and buyer’s gauntlets designed to maximize LTV by converting free leads to buyers and buyers to back end, hight-ticket customers. These gauntlets lead to 30-day LTVs of $100-$130 per buyer and contributed about 20% of our daily front end orders.

Abandon Cart Automations

During my time at Millionaire Publishing I mastered building Abandon Cart ARs improving product CVRs by up to 16.7%. I then applied this knowledge to ENTRE and split tested a new abandon cart against the old, bringing up daily email sales from 10 to 15 a day.

Welcome Series to New Applicants

I built a new, 90 day, email marketing series to replace Easy Pay Direct’s old short term nurture series using Pardot. This new series’ statistics improved upon their old one by up to 455%. Below is a sample of 3 of the emails.

Example Email #1

Example Email #2

Example Email #3

Lead Generation

Sales Application Lead Generation

Produced $1M in yearly revenue by inventing a strategy/offer to generate application sales leads that converted 5x higher than average and scaling it to 300 leads per month.

Offer Example

Pop-Up Lead Generation

Developed a $100k/month pop up strategy facilitating the building of hotlist product launches and front-end, lead-gen promos.

E-Cap Lead Generation

Utilized lead gates on front end campaigns, optimizing to 30% CVR on LPs to ensure ROAS through lifetime value revenue generated in automatic responder email series.

Social Media Management/Promotion

Social Media Promotion and Content Calendar

Established Stockstotrade’s 1st social media department, developing key structural pieces including a monetization schedule, content calendar, creative production SOPs and building a team that could effectively execute them.

Lead a team of 4 using the roadmap I created from $0 to $30k/month revenue all while significantly growing following by 10%, reach by 50% and engagement by 300%.

Trained up the new social media team to effectively hand the reins to a new social media manager as I moved up and took on more responsibility.